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If you’re developing a cross-platform app, you might be wondering whether to launch on the Google Play Store or Apple App Store first. While both platforms have their merits, starting with Google Play Store offers several advantages, especially for indie developers and startups. Here’s why:

1. Lower Entry Costs

One of the biggest advantages of starting with Google Play is the cost.

• Google Play Store: A one-time registration fee of $25 allows you to publish apps for a lifetime.
• Apple App Store: A recurring annual fee of $99 ($299 for enterprise accounts) is required to maintain your developer account.

For a beginner or someone experimenting with app development, the lower cost of entry makes Google Play Store a much more attractive option. You can build, test, and refine your app without worrying about ongoing costs.

2. Support for More Devices

Android apps run on thousands of devices with different screen sizes, hardware specifications, and OS versions. While this presents a challenge in terms of optimization, it also means that if you can build a solid Android app, supporting a handful of iPhone models will be much easier.

Apple’s ecosystem is limited to a few devices, but ensuring compatibility across all Android devices first can make your app more robust before launching on iOS.

3. More Time to Polish Before Investing in Apple’s Ecosystem

App development is a long-term process, and rushing to publish on the App Store without a polished product could result in a waste of money. Since Apple’s developer fee is yearly, delaying your iOS launch gives you more time to refine your app and ensure it’s worth the investment.

By launching first on Android:

• You can gather user feedback and make improvements.
• You avoid paying for an Apple Developer account until you’re sure your app is ready for iOS.
• You reduce the risk of launching a subpar product that gets rejected or poorly received on the App Store.

4. Flexible Pricing and Testing Options

Google Play Store provides better flexibility when it comes to pricing and testing:

• Beta Testing & Staged Rollouts: Google Play allows developers to test apps with real users before a full release.
• Freemium Model: Android users are more accustomed to ad-supported apps and in-app purchases, making it easier to monetize without upfront costs.
• Lower Revenue Cut: Google has also introduced 15% commission for the first $1 million in earnings, similar to Apple, but with more flexibility in payment models.

5. Exposure to a Versatile Audience

Google Play Store provides access to a vast and diverse audience, spanning different regions, age groups, and device types. This makes it easier to analyze user interactions and discover the ideal niche for your app. The larger Android user base helps you gather valuable insights on usability, engagement, and monetization potential, allowing you to refine your app and marketing strategies accordingly.

Conclusion

If you’re developing a cross-platform app, starting with Google Play Store is the smarter choice. It’s more affordable, supports a wider range of devices, and allows you to refine your app before committing to the Apple ecosystem. Additionally, the exposure to a broad and diverse audience can help you find the perfect niche for your app. Once your app is stable, well-received, and profitable, you can then expand to the Apple App Store with confidence.

So, before jumping into Apple’s ecosystem and its recurring fees, consider launching on Google Play first and perfecting your app for a broader audience!

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